Market
Intelligence (see
below)
Custom research projects covering:
- Consumers
- Retail markets
- Product Trends
- Fashion Trends
Brand
Promotion (see
below)
- Marketing and promotion services covering:
- Brand Strategies
- PR Services: editorial placement, marketing collateral etc
- Promotion Services: events, brand launches, shop openings
- Sales Expansion: identification of key retailers/distributors
and presentations to them
Market
Intelligence
- Consumer Research: understanding consumers
in Japan, values and demands. Helps companies
a) develop and adapt product for Japan and
b) adapt marketing to them.
- Merchandise Research: with this
companies can understand product and packaging trends and so
help them develop
a) new product for the Japanese market and
b) new product for their own market.
- Retail & Distribution: our extensive
expertise in this area helps companies develop coherent strategies
for market entry and/or expand sales channels in Japan.
Brand
Promotion
Our Marketing team work with brands to reposition them for Japan
and identifies key strengths in a brand which appeal specifically
to Japanese consumers. They then undertake all the PR and promotion
work, including presentations to key retail buyers.
We also offer a promotional service to a few selected clients
that we want to help build their brands in the Japanese market.
To help them, we carry out:
- Marketing Strategies
- PR Services (editorial placement,
marketing collateral etc)
- Promotion Services (events, brand
launches, shop openings)
- Sales presentations to key retailers
and distributors
